8:1
Student Counselor Ratio
100%
Dedication to Contracted Families
90%
of Students Accepted to Their First-Choice School
150+
School Connections
200+
Students Accepted to Desired Schools in Past Five Years
We Don't Package Children. We Reveal Them
Empower children to become their best selves - one school journey at a time.
Authentic Potential
We help children discover who they truly are -- their strengths, passions, and voice -- and present that authentically to schools. No scripts. No personas.
Child Empowerment
Every strategy, every coaching session, every practice interview is designed to build your child's confidence and self-awareness -- skills that serve them far beyond admissions.
Family Direction
Finding the right school is not just about rankings -- it is about fit, values, and long-term growth. We help families clarify what they truly want for their child's future.
WHAT WE DO
Comprehensive Admissions Support
From start to finish, we guide and support your family through every step of the admissions journey.
School Search & Strategy
We begin with a comprehensive assessment of your child’s academic profile, learning style, personality, and strengths to identify schools where they will thrive academically, socially, and personally. From there, we build a thoughtful, strategic school list tailored to your family’s goals—reducing guesswork and focusing your time and energy where it matters most.
We Work as a Team
Our experienced consultants, former admissions officers, and progress tracking manager work closely together to support each family throughout the admissions journey. By collaborating as a team, we ensure every detail is thoughtfully managed, every deadline is met, and every family receives personalized guidance and strategic support at every stage of the process.
Application Coaching
Private school applications tell your child’s story—within a limited space and to highly discerning admissions readers. We guide families through every component of the process, including admissions events, parent statements, student essays, parent and student interviews, campus visits, and more—helping you present an authentic, compelling, and cohesive application.
Out-of-State & International Family Support
For families relocating to a new state or moving internationally to the U.S., we provide personalized support throughout the private school admissions process. We help coordinate school tours, interviews, assessments, and other admissions events, creating an efficient and organized plan to make the process smoother.
Where Our Students Have Been Accepted 2019-2026
Our students have been accepted to top independent schools across the Washington, DC area, New York, Boston, Seattle, Chicago, and the San Francisco Bay Area.
Sidwell Friends School
National Cathedral School
The Primary Day School
Bullis School
Congressional School
Norwood School
St. Patrick's Espiscopal Day School
St. Anselm's Abbey School
BASIS Independent McLean
Rochambeau The French International School
Horace Mann School
UPrep
Georgetown Day School
St. Albans School
Beauvoir School
St. Andrew's Episcopal School
Green Acre School
Washington Episcopal School
Sheridan School
The Field School
Episcopal High School
St. Stephen's and St. Agnes School
The Winsor School
UChicago Lab Schools
The Potomac School
Holton-Arms School
Flint Hill School
Georgetown Preparatory School
The Harbor School
National Presbyterian School
Lowell School
McLean School
Gonzaga College High School
Stone Ridge School of the Sacred Heart
Dana Hall School
Germantown Friends School
Maret School
Landon School
Washington International School
The Bryn Mawr School
The Langley School
The Woods Academy
The River School
Georgetown Visitation Preparatory School
The Madeira School
Sandy Spring Friends School
The Overlake School
Friends Select School
OUR TEAM
Led by Insiders. Guided by Experience.
From start to finish, we guide and support your family through every step of the admissions journey.

Ying Zhu
-
Founder of Primary Education Group
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Founder of Primary Academy
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K–12 Education Consultant, Washington, D.C. and Bethesda, MD

Theodra Washington
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Senior Admissions Advisor, K–12 Consulting, Washington, D.C. Area
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Former Sidwell Friends Admissions
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Certified Educational Planner (CEP)

Lloyd Paradiso
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Chief Strategy Officer, Boarding School & College Admissions Consulting
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Founder and Past President of IECA
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Certified Educational Planner (CEP)

Dr. Ellen
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Director of Curriculum Design
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Writing Instructor
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Vocabulary and Reading Instructor
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ISEE and SSAT Prep Instructor
CLIENT STORIES
Trusted by Families Nationwide and Internationally
Ying was a godsend! What could have been a stressful process turned into a journey full of surprises, growth, and meaningful self-discovery. During our school options discussions, Ying did a thoughtful analysis of each school’s academic strengths, school culture, sports, activities, and more, which helped us understand each school thoroughly. What impressed us most was that our daughter felt no pressure at all during the process. Every time after talking to Ying, she came away inspired and full of ideas. Applying to 9th grade involves a lot of essays, and Ying made what could have been a tedious process interesting and fun. She made writing enjoyable for our daughter and helped her discover what was truly important to her and how to tell her story in an easy and natural way. Thank you again for everything! We feel so lucky to have had your support, and we know many more families will be lucky to work with you too.
— Parent in the Seattle area, whose child was accepted to multiple schools (Sidwell Friends School, Georgetown Day School, National Cathedral School) in the DC area in 2025 when they planned to move to the DC area
We worked with Ying on our child’s private school admission process, and through this journey, we were very impressed by her professionalism, integrity, and deep knowledge of schools in the DMV area. She knows the DMV school admissions process very well and gave us practical advice throughout. One thing we really valued was that she helped us see what could realistically be improved and what we should avoid doing in the application. She also gave clear advice on parent interviews, including the types of questions schools may ask, what schools are looking for, and how to handle them. I especially appreciated that she was honest and clear in her opinions—for example, she advised us not to add a second recommendation because, in our child’s case, it would not have added much value. She listened carefully, gave direct but never pushy advice, and ultimately helped us get into the top choices we were hoping for. The application process can be stressful, but working with her made us feel much more confident and calm.
— Parent in the Washington, DC area, whose child was accepted to multiple schools (Georgetown Day School, The Potomac School, Maret School) in 2026
HOW IT WORKS
Three Steps to the Right School
1
Discovery Call
A free 30-minute conversation to understand your family's goals, your child's strengths, and the schools on your radar.
2
Strategy Plan
We build a personalized roadmap: target schools, timeline, application components, and preparation milestones.
3
Application Support
End-to-end guidance through essays, interviews, school visits, and every decision point until acceptance day.









































































